Changing organisational perspective

A big challenge for mature organisations is that they become too inward and backward looking.

They ask: what do we know? What have we done before? What do we have? They focus on optimising what already works.

In a time of accelerating change this is a very dangerous state to be in. They should be outward and forward looking instead and constantly seek new ways to create value.

They should ask: where is the outside world heading? What do our customers want now — and soon? What impact do we want to create in their lives?

The change of perspective takes time but can be broken down in to 4 steps:

  1. Awareness — what is happening out there and how is it relevant to us?
  2. Learning — how can we use insights from outside to create new value?
  3. Exploring — how can we actively seek new insights using experimenting and testing?
  4. Challenging — how do we constantly challenge ourselves and try new and bold ideas even if they disrupt our current business?

Each step here is a move towards being a bolder and smarter (in the sense of being able to learn at high velocity) organisation. Ready to take this journey? Let me know how I can help and where we can begin.

 

Update: Brian Solis about the backward/inward mentality in a post about the future of retail:

“By this I mean, that executives do not see the world through the eyes of customers, but instead make investments based on what’s possible from an organizational point of view.”

Erik Starck
erik@leanforward.se

Erik is a Lean Forward partner and the CEO of the company.

1Comment
  • Lean Forward AB |
    Posted at 11:37h, 31 May Reply

    […] With these four roles you will have an organisation that never stands still but always is eager to find new ways going forward. They are your insurance against decline due to the permafrost that can persist when the organisation focuses on optimising rather than learning. […]

Post A Comment