The Innovation Recipe

Innovation is hard, you say.

Really? Here’s a recipe:

1. Understand and embrace the future.

2. Deeply care for your customer.

3. Go!

See. That wasn’t so hard, now was it?

Erik Starck
erik@leanforward.se

Erik is a Lean Forward partner and the CEO of the company.

1Comment
  • Alex
    Posted at 17:04h, 28 January Reply

    1. How do I do that?

    2. How do I do that?

    3. Sure but where?

    You ought to mention things like forecasting models or customer empathy frameworks in order to give people a bit more direction.

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