25 Jan The Innovation Recipe Posted at 20:19h in Blog by Erik Starck 0 Likes Innovation is hard, you say. Really? Here’s a recipe: 1. Understand and embrace the future. 2. Deeply care for your customer. 3. Go! See. That wasn’t so hard, now was it? Related Posts:No. You don’t “need more innovation”.Four types of transformationFollow the Money in your [Agile/Innovation/Digital]…Why companies waste money building the wrong thing Erik Starck firstname.lastname@example.org Erik is a Lean Forward partner and the CEO of the company.