Our Team

We help teams build better products and organisations innovate.

We are based in Malmö, Sweden, and we would love to help your business become more outcome driven and customer focused. Get in touch with us.

Erik Starck

Erik Starck. CEO. Born 1976. Started his first company in 1998 (exit in 2000) and has been in love with entrepreneurship since then. Has spent the last few years organising events for startups, including the Startup Dojo in Malmö. M.Sc. Software Engineering (1999). LinkedIn. Twitter. Medium.

Peter Berggren

Peter Berggren. Born 1971. With a passion for people and creative environments, Peters’ main focus is on making work a place where you can achieve wonders and create magic. A long time UX & Human Computer Interaction specialist, and as such a passionate practitioner & believer of strategic experimentation, customer development & experience design. Has a few startups behind him, both as CEO & co-founder.

Buy our ebook on how to develop your company with the Lean Forward methodology (sorry, only available in Swedish).