The Awareness Program

Prepare for the future. It will be here sooner than you think.

Awareness of what happens in what seems like the periphery of your business is critical in a time of accelerating change. Don’t be like the CEO of Blockbuster who neglected to even have Netflix on their radar – until the company went bankrupt due to the new competition.


Our Awareness Program has three parts:


  • An Unbundling exercise that lets you look at your business with new eyes. We dissect your offerings in to value units to better understand where new technology or upcoming startups can benefit (or hurt) you.
  • An Impact Betting workshop that lets your team get a better understanding of the accelerating landscape out there and then become futurologists themselves and bet on what might have the biggest impact.
  • A Future Radar process that keeps you updated with what happens. Never be surprised again.

Unbundling your business

Digitalization and startups eat your business…

. . .and the only response is to join the chewing. In this workshop we learn how to “unbundle” your business and discover new opportunities – and threats by doing so.


Unbundling is the process in which a previously whole offering is divided into components that can be separately delivered by different business entities. For example, a newspaper used to be the only way to get daily news, a daily comic strip, crossword puzzle and stock prices but then the internet came along and offered all these services in their own packages. The impact on the newspaper has been devastating, and it’s struggling to survive as a format.


Unbundling is a consequence of digitalisation as new platforms emerge. The risk for an established actor is that the unbundling trend is easy to miss as the new players on the market go under the radar. They appear small and insignificant. Then, all of a sudden, it’s too late.


During this session we go through the concept of unbundling and attempt to “unbundle” an existing business.

Interested in running this workshop at your company? Let us know!