Lean Forward works perfectly inside a corporate startup studio or accelerator. It is used as an engine of innovation by tipping the balance of the explore and growth portfolio in the direction of exploring.
When an organisation goes through a digital transformation, what it really does is increase the speed of learning. To take fully use of this a framework like Lean Forward is absolutely necessary.
To build the product right is one thing. To build the right product is something completely different. Lean Forward ensures as little waste as possible in the sculpturing process that is modern product development
A digital marketing strategy requires a build and test mindset and a process for continuous optimisation. The best effect is reached when marketing and product can cooperate to close the learning loop.